Koodo Brand Book

CHALLENGE

Following the evolution of Koodo’s brand strategy in 2012, we were challenged tointroduce and rally stakeholders around the newly minted vision for the Koodo brand.

SOLUTION

Transform boring strategy charts into a narrative and tell the brand story in a comic book featuring the loveable El Tabador.

PS - This is no longer Koodo’s brand strategy...all the content in this brand book is crazy old. I like this work because it’s a fun (and I think smart) example of a brand book. Translating our strategic thinking into a format that is easily understood and embraced by those stakeholders who are tasked with activating a strategic plans is so so so important. I think this work is a great example of how we accomplished that task for Koodo.