MiO



CHALLENGE

Develop a campaign to launch MiO to capture the attention and drive intention amongst Millennial males.

INSIGHT 

To launch a new offering, we leaned into the product insight that no two MiO experiences are the same. 

STRATEGY

Dramatize the product truth while appealing to our audience with an irreverant creative approach that was 🔥️🔥️ in 2011.