Windmill Microlending

CHALLENGE

Previously known as the IAF, the Immigrand Access Fund provided micro loans to new Canadians who needs the funds to reinstate their professional credential from back home to be suitable for the Canadian market. Paper Strategy was engaged to develop a brand strategy and  brand identity for the non-for-profit organization.  

STRATEGY

An immersive research experience lead to the development of brand strategy that established the IAF as the organization that converted potential into prosperity for the benefit of all Canadians. Working from this brand strategy, we developed a new name of the organization (Windmill Microlending) along with a modern brand identity.