Unwanted Followers 



CHALLENGE

The Canadian Centre For Child Protection (C3P) is a non-for-profit organization that works tirelessly to remove child sexual assault material (CSAM) from the internet. However, without the help of massive tech platforms like Twitter or Dropbox, it’s an almost impossible task for C3P to remove the horrific scale of CSAM content. Our challenge was to raise awareness of the harm CSAM to pressure tech platforms to take acton. 

INSIGHT 

The initial sexual assault is only the beginning of a cycle of trauma for then of thousands of victimized children.

STRATEGY

Reveal the cycle of victimization that is allowed to contnue when CSAM is allowed to spread online.

TRIGGER WARNING