Remember back in 2010 when everyone was asking for viral videos? Of course you do because it never went away! Well that was the challenge: “give us some free impressions baby!” through digital media.
INSIGHT
The Skittles brand lives at the intersection of fantasy and reality. Their iconic “rainbow” acts as metaphor for this border.
STRATEGY
Extend this brand truth to create an experience that lives at the intersection of the digital world and the physical world.