Canadians looking to buy a home for the first time are increasingly less likely to believe they need a real estate agent.
INSIGHT
Real estate agents don’t have a great reputation. But perception scores shift drastically when Canadian think of a real estate professional through a personal lens.
STRATEGY
Celebrate the unusually strong relationship between a REALTOR® and their clients to showcase the value they bring to the home transaction journey.
IDEA
Together, We’ll Make Home Happen. A brand platform that highlights how REALTOR® earn their clients’ love by bringing expertise, committment and integrity to the home buying or selling process.