Stated intention to use a real estate professional was dropping amongst Canadians who had no experience in the housing market but planned on buying a home in the next year.  


Our research revealed that something amazing happens to perception scores when Canadians think of real estate professionals through the lens of a personal experience. 


Celebrate the strong relationship between a REALTOR® and their clients to showcase the value they bring to the home-buying journey. In this first iteration of the new platform, we focused on a REALTOR®'s expertise in finding a home that aligns with the unique needs, quirks, and personalities of their clients.