Nova Scotia



CHALLENGE

The provincial government made a public pledge to increase tourism revenue from 2B$$ to 4B $$$$ by 2024. History told us this was a monumental task.  

INSIGHT 

Besides eating a lobster and checking out a lighthouse, people had no idea what they’d do in Nova Scotia to warrant a trip to the province.

STRATEGY

Shatter stereotypical associations of Nova Scotia to leave people feeling like they’re missing out on what Nova Scotia truly has to offer.