Friendly Stranger

CHALLENGE

The Friendly Stranger is Canada’s original cannabis culture shop. With the upcoming legalization of cannabis in Canada, we were engaged to evolve their brand strategy & identity in support of their expanding business aspirations.

STRATEGY

We leaned into the shop’s original hippy vibe to create a brand story that celebrated a world where there are less strangers and more friends. The brand identity stayed true to the shop’s heritage while signalling its aspirations for the future.