Friendly Stranger


As one of Canada’s original cannabis culture shops, Friendly Stranger engaged Paper Strategy to update their brand strategy and brand identity as the shop prepared for the legalization of cannabis.


We leaned into the shop’s hippy, loving, and hospitable ethos to create a brand strategy that celebrated a world where there are less strangers and more friends. We made slight variations to their iconic logo to create an identity that was true to the heritage but fit for the future.